June 2026 — August 2026
Our Findings &
Hand Off Process
A comprehensive overview of three months of partnership, performance data, strategic insights, and everything you need for a seamless transition.
A comprehensive overview of three months of partnership, performance data, strategic insights, and everything you need for a seamless transition.
Over the course of our 3-month engagement, we launched advertising campaigns across 7 platforms, completed 63 tasks, built CRM infrastructure, and fundamentally shifted the advertising strategy from high-volume Android installs to high-quality iOS user acquisition.
How we achieved 7.5x better cost efficiency in 30 days
The numbers tell the story. By eliminating wasteful Android spend and focusing on real iOS users, we fundamentally changed the cost equation.
Daily iTunes revenue remained remarkably flat across all periods, regardless of ad spend level. This data reveals critical insights about the relationship between advertising and revenue.
Detailed campaign data across Google Ads, Meta, and more
We launched 5 campaigns and managed a strategic pivot from Android to iOS-focused acquisition.
| Campaign | Created By | Status | Spend | Clicks | Impressions | Installs | CPI |
|---|---|---|---|---|---|---|---|
| Download Campaign - Android | Melleka | Paused | $29,476 | 110,694 | 4,128,089 | 20,552 | $1.43 |
| Download Campaign - iOS | Melleka | Enabled | $10,194 | 18,820 | 485,508 | 1,631 | $6.25 |
| iOS App Installs | Melleka | Paused | $49 | 229 | 4,932 | 5 | $9.80 |
| NG Slot - Bing (import) | Melleka | Paused | $0 | 0 | 0 | 0 | — |
| NG Slot YouTube | Melleka | Paused | $0 | 0 | 0 | 0 | — |
| Total (Melleka) | $40,030 | 131,316 | 4,670,581 | 22,183 | $1.80 |
These campaigns existed before our engagement and were not part of our management scope.
| Campaign | Created By | Status | Spend | Clicks | Installs |
|---|---|---|---|---|---|
| Download Campaign V1 General | Pre-existing | Paused | $198 | 424 | 0 |
| Download Campaign #2 | Pre-existing | Paused | $114 | 53 | 0 |
| NG Slot App | Pre-existing | Paused | $0 | 0 | 0 |
| YouTube Engagement | Pre-existing | Paused | $0 | 0 | 0 |
| Brand New Car Subscriber | Pre-existing | Paused | $0 | 0 | 0 |
| Campaign | Spend | Clicks | Installs | CPI |
|---|---|---|---|---|
| Download Campaign - Android | $29,476 | 107,456 | 20,552 | $1.43 |
| Download Campaign - iOS | $7,334 | 13,676 | 1,141 | $6.43 |
| iOS App Installs | $49 | 229 | 5 | $9.80 |
| Campaign | Spend | Clicks | Installs | CPI |
|---|---|---|---|---|
| Download Campaign - iOS | $2,860 | 5,144 | 490 | $5.84 |
| Download Campaign - Android | $0 | 0 | 0 | — |
We launched 3 campaigns on Meta targeting different audience segments and creative strategies.
| Campaign | Objective | Spend | Clicks | CTR | CPC | Reach |
|---|---|---|---|---|---|---|
| NG Slots - Social Casino | Traffic | $398 | 1,905 | 6.06% | $0.21 | 10,762 |
| NG Slots - Punt Creative | Traffic | $207 | 884 | 7.24% | $0.23 | 5,027 |
| NG Slot Traffic | Traffic | $16 | 50 | 8.80% | $0.32 | 318 |
We explored 7 platforms to diversify user acquisition channels
We researched, set up, and tested multiple additional platforms to find new user acquisition channels for NG Slot.
Set Up Campaign created and imported from Google Ads. Lower competition than Google. Paused pending iOS focus decision. Ready to activate.
Set Up 2 campaigns created targeting r/slots, r/gambling, and casino interest communities. $0 spend in test period. Platform requires careful creative compliance for gaming content.
Researched Identified as strong channel for younger casino game audiences. Requires gaming/gambling ad license from Snapchat. Application process documented and ready.
Researched Connected TV advertising explored for broad reach. Audience targeting by interest (casino, entertainment). Requires video creative assets (15s/30s spots).
Researched Strong potential for viral creative format. Gambling/casino category has restrictions. Payment method issue encountered during setup.
Integrated Full event tracking inventory mapped (8 categories). Currently reports $0 revenue due to configuration gap. Fix documented in iOS Revenue Tracking Setup guide.
We developed a comprehensive push notification strategy targeting 6 player lifecycle segments with 40+ pre-written messages.
Goal: Convert new installs into engaged daily players during the critical first week.
Goal: Deepen engagement and increase session frequency for players who are already active.
Goal: Re-engage players showing early signs of churn before they fully lapse.
Goal: Win back lapsed players with progressively stronger incentives.
Goal: Personalized messages for high-value players to maintain engagement and increase LTV.
Goal: Leverage holidays and events for themed engagement and promotions.
We mapped all Firebase analytics events across 8 categories to understand what data is available for optimization.
Firebase currently reports $0 revenue for in-app purchases. Here is the documented fix.
Firebase Analytics is tracking events (ad impressions, sessions, etc.) but reports $0 for all in-app purchase revenue. This means Google Ads cannot optimize for revenue (tROAS bidding) and there is no visibility into which campaigns drive paying users.
Send in_app_purchase events with the value and currency parameters populated from Apple's StoreKit transaction data. Each successful purchase must fire a Firebase event with the exact dollar amount.
In Firebase Console, go to Project Settings and link the Google Ads account. This allows purchase conversion events to flow into Google Ads for bid optimization.
In Google Ads, import the in_app_purchase event from Firebase as a conversion action. Set it as a primary conversion action with "value" tracking. This unlocks tROAS bidding.
63 tasks across 8 categories over 3 months
Every task completed during our engagement, organized by category.
Key moments from our ongoing communication throughout the engagement.
Researched and recommended the ngslot.com domain. Discussed options, verified availability, and coordinated the purchase for a clean branded web presence.
Multiple rounds of creative feedback and iteration on the Punt Casino collaboration ads. Refined targeting to casino interest audiences and optimized creative messaging.
Identified through data analysis that Android installs were not translating to real engagement or revenue. Recommended and executed the strategic pivot to iOS-only campaigns.
Navigated Google Ads policy restrictions for casino/gambling app promotion. Implemented compliance measures to maintain account standing and avoid disruption.
Ongoing discussions about expanding to Reddit, Snapchat, Vibe TV, Bing, and TikTok. Shared research findings, compliance requirements, and strategic recommendations for each platform.
Set up CRM with automated Instagram DM responses, contact management, phone tracking, and lead capture workflows. Configured for partnership and sponsorship pipeline tracking.
Account audit, Google Ads setup, domain acquisition (ngslot.com), CRM configuration, Firebase analytics mapping, creative asset development, and multi-platform research.
All campaigns live on Google Ads (Android + iOS), Meta Ads launched with 3 campaigns, Reddit and Bing set up, CRM workflows activated, push notification strategy developed. $36,859 deployed in ads.
Android campaign paused after quality analysis. iOS-only focus adopted. Budget reduced to ~$100/day. Google representative involvement ended August 7th, at which point we began pushing hard.
iOS CPI reduced. First-time downloads reached 1,700 at $1.68 per download (7.5x efficiency gain from July). iTunes revenue analysis completed showing flat $900/day revenue baseline.
Comprehensive handover documentation prepared. All accounts, credentials, strategies, and in-progress items documented for seamless transition.
Strategic insights discovered during our engagement
20,552 Android installs at $1.43 CPI generated virtually zero revenue impact. iTunes daily revenue remained flat whether Android ads were on or off. These users were overwhelmingly low-quality, non-engaging installs.
Despite higher CPI ($6.25), iOS installs represent real users who engage, play, and make in-app purchases. The iOS-focused strategy reduced cost per real first-time download by 7.5x.
iTunes revenue averaged $909 pre-ads, $849 during heavy ads, and $919 during efficient ads. The existing user base generates a remarkably consistent revenue floor regardless of advertising spend level.
6.49% CTR on Meta Ads vs 0.9-1.5% platform average. The creative assets and audience targeting strongly resonate. This channel deserves increased investment for cost-efficient user acquisition.
0.5% open rate vs 3-8% industry benchmark. Implementing the segmented push strategy could increase engagement 6-16x, directly improving retention and daily active users without ad spend.
Firebase reports $0 revenue for all in-app purchases. This blocks tROAS bidding, LTV analysis, and accurate ROI measurement. Fix documented in the iOS Revenue Tracking Setup guide.
Casino/social casino apps face advertising restrictions on Snapchat (requires license), TikTok (payment/compliance issues), and require careful Google Ads policy compliance to avoid suspension.
Meta campaigns targeting casino interests with Punt collaboration creative showed strong engagement. Cross-promotion between NG Slot and other gaming properties represents an efficient acquisition channel.
Based on three months of data and analysis, here are our strategic recommendations.
Keep the iOS campaign running at current efficiency. Scale budget gradually while monitoring CPI. Never scale Android without validating user quality through Firebase revenue tracking first.
This is the single highest-priority technical task. Until revenue flows into Firebase/Google Ads, you cannot optimize for paying users. Follow the iOS Revenue Tracking Setup guide.
With 6.49% CTR and $0.22 CPC, Meta is the most cost-efficient engagement channel. Increase budget, test new audiences, and A/B test creative variations.
Implement the 6-segment push notification strategy immediately. This is free retention marketing that could 6-16x engagement with existing users.
The campaign is set up and ready. Bing has lower competition for gaming keywords, potentially offering cheaper CPIs. Start with iOS-only targeting.
Finish connecting Concept Studio to GoHighLevel for seamless lead and partnership management. The Instagram DM automation is already working.
Optimize the App Store listing (screenshots, description, keywords) to improve organic discovery. This reduces dependency on paid advertising.
Maintain strict compliance with Google Ads gambling/casino policies. Keep negative keyword lists updated. Monitor for policy changes that could affect account standing.
Everything you need for a seamless transition
Every platform, account, credential, and in-progress item documented for a smooth transition.
700-093-4319act_1292634748263498All supporting documentation prepared during the engagement, available for download.